Dé opleidingensite voor hbo en hoger

Masterclass Decision-making under uncertainty

Tilburg University

  • Beschrijving
  • Overzicht

Location: ASML's Experience Center, Veldhoven

Decision-making is often done under time pressure and with limited research into possible alternatives. This expert workshop gives you an introduction into the decision quality concept, which was originally developed at Stanford University. This concept has proven to be key for staff at ASML to successfully execute their company's strategy. Prof. Kuno Huisman, Director and Head of Decision Support at ASML, will let you gain hands-on experience of the effective framing of a decision and the generation of alternatives.

The art of decision-making

The masterclass will help you tackle the complexity of decision-making in a structured way. You will:

    • get an overview of 6 different elements of decision-making;
    • gain insight into the high-value decisions that are organizational and analytical complex;
    • find out about the complexity of the dialogue decision process and the different roles of decision-makers;
    • get powerful tools;
    • gain hands-on experience in the effective framing of a decision and the generation of alternatives.

    Why attend this masterclass?

      • Academic insights and the use of various practical examples and assignments go hand in hand in this masterclass.
      • Next to the technical and theoretical fundamentals, you are going to discuss all elements of decision-making with a practical case.
      • This masterclass has a perfect combination of practice and theory. The teacher is not only a full professor, next to that he is leading the Decision Support team of ASML, where he supports executive management in making high-quality decisions.
      • This masterclass will be held on the ASML campus. You will get to visit ASML's experience center, one of the most advanced high-tech facilities in the Netherlands.
      • TiSEM (Tilburg University) is the # 1 school in the Netherlands in Economics & Business according to the Times Higher Education World Subject Ranking. Worldwide TiSEM has a top position as well, it is surrounded by renowned institutes, such as Harvard and Stanford (US) and Oxford and Cambridge (UK).

      Time schedule

      The masterclass will start at 09.30 hrs. and end by 16.30 hrs. with a networking drink.


      Participation in the masterclass costs € 695,-. The fee includes all course materials and lunch.

      To help our alumni engage in lifelong learning Tilburg University alumni will pay a discounted fee of only € 375,- per masterclass.

      Your profile

      Participants should ideally have a bachelor's degree and/or an academic background. The masterclass is geared towards participants from both profit and not-profit organizations.

      Typical participants are information managers, management, directors, business analysts, strategic advisers, supply chain and/or operations professionals, marketing specialists and finance professionals. Participants do not need to have a specific background.

      Teaching methods

      Professional Learning Masterclasses offer a combination of keynotes, lectures, workshops and discussions led by experts in the field. All sessions are characterized by a mix of theoretical and practical aspects of the subjects discussed.


      The language of the masterclass depends on the attending participants. If everyone speaks Dutch, the masterclass will be taught in Dutch. If not, the masterclass will be in English. Sheets and other presentation materials are in English.

      Block 1: Introduction participants, ASML and Decision Quality
      Block 2: Visit ASML experience center
      Block 3: Decision quality 1; framing and alternatives
      Block 4: Information and reasoning

      Niveau N.V.T.
      Vorm Part-time
      Incompany Nee
      Open inschrijving Ja
      Doorlooptijd 1 dag
      Tijden Overdag
      Kosten €695
      Titulatuur Geen titel
      Benodigde taalkennis Nederlands, Engels
      Startmaand oktober
      Provincie Noord-Brabant
      Afronding Geen