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Exploring the Opportunities of Big Data

Tilburg University

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Data is omni-present nowadays, so we all know. No sector remains untouched by the drastic evolution of data throughout the last decade. Thanks to all the rapid changes, data is now key to a broad set of revolutionary opportunities for driving innovation and improvement. Unfortunately, for many professionals it remains unclear what potential data has for their industry. Therefore, our masterclass Exploring the Opportunities of Big Data helps reveal the potential of big data for your organization.

Are you missing big (data) opportunities?

The masterclass will update you on the opportunities that your (big) data can offer for your organization. You will:

  • be updated on the possibilities of data analytics, but also on potential pitfalls.
  • get key insights into how especially prescriptive modelling could improve your organization.
  • be challenged to think about what needs to be done to achieve improvements with the help of data analytics
  • have the opportunity to brainstorm with experts and other participants about the use of data analytics in your organization.

Why attend this masterclass?

  • The masterclass Exploring the Opportunities of Big Data combines academic insights and the use of various practical examples. You will be one of the first to learn from the latest research.
  • Accessible explanations of the theory behind data analytics will be interchanged with practical assignments. You will obtain clear ideas on how you can use data analytics for improving your organization.
  • This masterclass is taught by Hein Fleuren, a world-renowned professor with the uncanny ability to explain data analytics in a meaningful way to people with no prior experience in the field.
  • TiSEM (Tilburg University) is the # 1 school in the Netherlands in Economics & Business according to the Times Higher Education World Subject Ranking. Worldwide TiSEM has a top position as well, it is surrounded by renowned institutes, such as Harvard and Stanford (US) and Oxford and Cambridge (UK).


This Professional Learning Masterclass will be held at the Tilburg University campus.

Time schedule

The masterclass will start at 09.30 hrs. and end at 16.30 hrs. with a networking drink.


The participation fee for this masterclass is EUR 695. The fee includes all course materials and lunch.

To help our alumni engage in lifelong learning Tilburg University alumni will pay a discounted fee of EUR 375 per masterclass.

Your profile

Participants should ideally have a bachelor's degree or academic background. The masterclass is geared towards participants from both profit and non-profit organizations.

Typical participants are managers, directors, business analysts, strategic advisers, supply chain and/or operations professionals. There is no need to have advanced statistical or mathematical knowledge. It will be understandable for non-data experts.

Teaching methods

Theoretical insights go hand in hand with various practical examples, discussions and a 'do it yourself' game. Participants are challenged to think about the application of data analytics within their own (work) environment.


The language used in the masterclass depends on the attending participants. If everyone speaks Dutch, the masterclass will be taught in Dutch. If not, the masterclass will be in English. Sheets and other presentation materials are in English.

Block 1: Big data theory and practice

  • Introduction to data analytics
  • Successful data analytics projects
  • Types of data science analysis
  • The Data Science Maturity Model: to which extent do you already adopt data science in your organization?

Block 2: Do it yourself: GAME

  • Experience data analytics yourself
  • Case: UN World Food Programme Game

Block 3: Data Modeling

  • Introduction into modeling
  • Types of optimization models
  • Successful models in existing projects
  • Some examples of models in practice
  • Opportunities, pitfalls & managing expectations in modeling

Block 4: Practical case

  • The TNT Story
  • What can you learn from them?

At the end of the program you can ask any remaining questions or just socialize with other participants during a drink on campus.

Niveau WO
Vorm Part-time
Incompany Nee
Open inschrijving Ja
Doorlooptijd 1 dag
Tijden Overdag
Kosten €695
Titulatuur Geen titel
Benodigde taalkennis Engels
Startmaand september
Provincies Drenthe, Flevoland, Friesland, Gelderland, Groningen, Limburg, Noord-Brabant, Noord-Holland, Overijssel, Utrecht, Zeeland, Zuid-Holland
Afronding Geen