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Thought Leadership

RSM Corporate Communication Centre

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Thought leaders have the guts to destabilise the status-quo and advocate new ways of thinking and doing. They shift paradigms and build future realities. Think of Tesla, Unilever or Tony Chocolonely- pioneering at the intersection of business and society. Convinced that new realities should and can be shaped. But also non-profit organisations or small firms can be thought leading.

This three-day programme stretches the edges of our thinking by exploring how thought leaders go about in navigating the future. Theory and case studies are blended to explore the following topics:

  • What do we mean with thought leadership in a society of change?
  • How do thought leaders position themselves on the themes that matter to our future society?
  • How do thought leaders disrupt ingrained ways of thinking, drive paradigm shifts and mobilise stakeholders?
  • What is the proper role of communication executives in this process and how can they use the power of communication to imagine, shape and express new realities?
  • How can organisations assess the success of their thought leadership?

For whom

This Master Class is designed for corporate communication professionals in executive or managerial roles on all levels from a broad range of positions, who are specifically interested in the topic of thought leadership, for the benefit of their organisation.

The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sector, NGOs and consultancies.

Participants for this course are advised to hold at least a bachelor degree and 3+ years of working experience in the corporate communication field and related.

Niveau N.V.T.
Vorm Part-time
Incompany Nee
Open inschrijving Ja
Doorlooptijd 3 dagen
Locatie Rotterdam
Tijden Overdag
Kosten €2650
Les locatie type Op het instituut
Titulatuur Geen titel
Website www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/thought-leadership/overview/
Benodigde taalkennis Engels
Startmaand april
Provincie Zuid-Holland
Afronding Certificate