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Strategic Communication

RSM Corporate Communication Centre

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Strategic Communication

Among the most important leadership decisions are those that guide organisations to a desired future state. Especially in this turbulent and uncertain time of digital transformation, strategic decisions are crucial as the stakes are high: companies rise and fall easily and they do so fast.

In this three-day Master Class, you will be led into the domain of strategic leaders at the organisation's business and corporate level to get you conversational on key concepts such as positioning, parenting advantage and globalisation. These concepts will then be related to the new digital reality, during the course we will discuss the consequences for corporate communication thoroughly.

By doing a web-based assessment as part of this course, you will explore and develop your personal strategy style through a 'Strategy Profiler Report'.

Key benefits

By participating in this programme, you will:

  • be conversational on the consequences of digital transformation for their own organisation
  • ​know your own preferences and perspectives on strategic issues
  • be aware of personal development opportunities towards strategic leadership positions
  • have formulated personal development issues.

For whom

This course is designed for communication professionals in managerial roles and those who are striving to become a (general) manager, and therefore looking to improve their strategic management skills.

It is recommended to have three or more years of work experience.

Niveau N.V.T.
Vorm Part-time
Incompany Nee
Open inschrijving Ja
Doorlooptijd 3 dagen
Locatie Rotterdam
Tijden Overdag
Kosten €2650
Titulatuur Geen titel
Website www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/strategic-communication/overview/
Benodigde taalkennis Engels
Startmaand september
Provincie Zuid-Holland
Afronding Certificate