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Reputation Management

RSM Corporate Communication Centre

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Reputation Management

Organisations with strong reputations are better able to attract the best and most appropriate stakeholders such as customers, investors and employees, so it's logical that organisations attach great importance to building, maintaining and protecting their corporate reputations.

This three-day course in Reputation Management provides a comprehensive overview of the latest academic knowledge and best practices for managing reputations. It focuses specifically on topics such as:

  • the academic theories behind the effect of reputation and its consequences in business practice
  • can reputation managers be blamed for the humiliation of the financial industry during the credit crisis?
  • reputation risk management
  • the relationship between research into public opinion, its theories and reputation
  • the pros and cons of methods for measuring reputation and how to transfer reputation research in your communication strategy and actions
  • the effect of your organisation's reputation on the behaviour of employees, financial audiences, governments, customers and recruitment stakeholders. the impact of advertising and news on reputation
  • developing a professional strategy for managing your organisation's reputation

Learning objective

Become familiar with most recent insights in the academic foundations of reputation management and learn how to apply this in daily practice in order to showcase clearly how you can impact business performance.

For whom

This programme is for professionals with an interest in:

  • Corporate communication
  • Reputation management
  • Corporate affairs

It is recommended to have three or more years of work experience.

Niveau N.V.T.
Vorm Part-time
Incompany Nee
Open inschrijving Ja
Doorlooptijd 3 dagen
Locatie Rotterdam
Tijden Overdag
Kosten €2650
Les locatie type Op het instituut
Titulatuur Geen titel
Website www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/reputation-management/overview/
Benodigde taalkennis Engels
Startmaand oktober
Provincie Zuid-Holland
Afronding Certificate