Dé opleidingensite voor hbo en hoger

Employee Communication

RSM Corporate Communication Centre

  • Beschrijving
  • Overzicht

Employee Communication

This Master Class will provide you with a practical, academically embedded toolkit, enabling you as a practitioner to create impact with employee communication.

The following topics will be addressed in this course:

  • What is the role of employee communication?
  • How to harmonise employee communication, other forms of communication and human resource management?
  • Which methods can be used best to inform and motivate employees and create sustainable internal support for the strategy?
  • What determines success in employee communication?
  • How can communication be used to align employees with the new and existing strategies?
  • Which pitfalls in aligning employees with strategy exist and how can they be solved?

Learning objectives

  • You will be introduced to the concept of strategic alignment and learn how to place it in an organisational context;
  • You will compare different methods for gathering internal intelligence as well as several tactics how to implement the new strategy;
  • You will learn about the contribution of communication in creating internal support;
  • You will examine the concepts of corporate silence and dominant logic.

For whom

This Master Class is designed for professionals in corporate communication, strategic communication, internal communication and human resource management. The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sector, NGOs and consultancies.

Participants for this course are advised to hold at least 3+ years of working experience.

Niveau N.V.T.
Vorm Part-time
Incompany Nee
Open inschrijving Ja
Doorlooptijd 3 dagen
Locatie Rotterdam
Tijden Overdag
Kosten €2650
Les locatie type Op het instituut
Titulatuur Geen titel
Website www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/employee-communication/overview/
Benodigde taalkennis Engels
Startmaand december
Provincie Zuid-Holland
Afronding Certificate