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Gepubliceerd op: 17 december 2014
Functie: Academic Dean
Organisatie: European University Barcelona Campus

Q&A with Christine Clarke

Questions and answers with Christine Clarke

Q. Please can you introduce European University to readers, giving an overview of your value proposition and mission?

European University (EU) is a group of private business schools with headquarters in Switzerland. It operates campuses located in Switzerland (Geneva and Montreux), Spain (Barcelona), and Germany (Munich).

Over the past 40 years, EU has developed a business education process that delivers high quality teaching, a competitive learning environment and a network of several campuses in different countries. EU also has agreements signed with a variety of universities and colleges worldwide and, in this way, achieves a global campus reach. A principle goal of EU is to internationalize its programs. This broad network encourages students to participate in intercampus exchanges in the following countries, among others: Spain, Switzerland, Germany, U.K., Austria, Syria, Kazakhstan, Malaysia, China, Russia, Taiwan and Singapore.

EU offers the traditional programs of Bachelor and Master of Business Administration (BBA & MBA), with the choice of specializing in 10 different majors at undergraduate level and 12 at MBA level in a wide range of specialties; for example, Communication and Public Relations, Information Systems Management, Wealth Management and Finance-Banking & Corporate Finance, among others. Various programs, such as the MBA and Executive BBA, are also offered online.

The first goal of EU is to bring the American education model to Europe by relating classroom theory to professional skills. The courses are taught in English using the case study method and project work to prevent business theory from remaining abstract and incomprehensible. The second goal of EU is to internationalize its programs by providing a unique environment. An international perspective is guaranteed by the composition of the faculty and student body.

European University's mission is to contribute to the global community by providing comprehensive and in-depth international business education to an inspired, culturally diverse student body who are prepared to effectively deal with current business issues.

Q. The balance of fitting an MBA into an already busy lifestyle will be a key consideration for many students.

Please can you tell us more about the accessibility of your program in terms of:

Study modes

The MBA is offered as a full-time program to be completed in one academic year. A part-time option is also available.

Delivery modes

Students may choose to follow a classroombased program or follow an online blended MBA.


Students have a wide range of majors that they may follow:

  • International Business
  • Communication & PR
  • International Marketing
  • Global Banking & Finance
  • Leisure & Tourism
  • Entrepreneurship
  • Leadership
  • E-Business
  • Sports Management
  • Human Resources
  • Design Management
  • Reputation Management

Each major includes a set of five specialist courses addressing key management issues in the specialty area. The majors complement the 70% core business courses to give a rounded, specialist management experience.

International locations

European University is located in key cities throughout Europe: Barcelona, Spain, Geneva and Montreux, Switzerland and Munich, Germany. Students have the opportunity to seamlessly transfer between campuses at the end of any term to enhance their international experience. They may also consider spending a term at one of EU's partner universities.


The cost of the MBA program is €19,100, including registration fee.

Q. Many MBA applicants come up against the dilemma of whether to take a full-time, part-time or distance/online MBA. What are the main things that professionals should take into consideration when evaluating this decision?

There are many considerations concerning this dilemma, not least of which are time, cost and location. Given the current economic situation, professionals in full-time employment
really should look into non-traditional options; combining work obligations with MBA requirements can be demanding but is manageable through part-time and e-learning options. Many institutions, such as European University, specifically offer their MBA course outside of the normal work timetable to facilitate professionals to combine their work and study obligations.

The question of online or in classroom is complex and depends greatly on the professional's best study habits. Some individuals prefer a looser arrangement, are internally motivated and at ease with technology; others perform better with direct group interaction and a more disciplined timetable. This dilemma also needs to address the question of location; some professionals would need to relocate (with the extra incurred expense) to follow their preferred on-site course.

The real driver, taking into account the practical issues mentioned above, should be program quality, derived from course content, faculty and services.

Q. Are students able to switch between modes and take a blended learning format?

Blended learning is a reality at EU; all programs have an element of independent learning though computer-based tasks. If we take blended learning to mean a combination of delivery modes, then this is also an option; a student could follow certain courses in the classroom and others online.

Q. Online MBAs are gaining more and more recognition, and 15% of European University students gain their MBA through this mode. How do you ensure that your online MBA is not an alternative, but an equivalent to the on-campus program?

The EU Online MBA is markedly that; an alternative option for prospective professionals, transfer students and other individuals who have neither the time nor the ability to be geographically present in our campus locations. However, the program does not cannibalize on the alternative choice for students who wish to engage in the full campus life and experience.

To ensure equivalence, the EU Online MBA program standardizes its academic content with that of the Montreux, Geneva, Munich and Barcelona campuses, whereby the programs and majors offered, course syllabi, and exam timetable run concurrently. A primary objective is to ensure that campus-based faculty are also delivering the online program and that students procure the same prescribed textbooks and materials. These policies bring closer conformity to a program already operating in tandem and also allow for a blended program experience.

While the same relationships that are established on campus are not realized in a virtual environment, the EU Online MBA creates a sense of community through continual forum dialogues, enhanced with webinars and visual features and complimented with an on-campus week for final exams, where networking and industrial visits serve to cement relations in this blended learning program.

Q (a). The quality of a business school's faculty is high on the list of considerations for potential students. Please can you tell our readers a little more about the profile of your faculty?

EU's faculty is made up primarily of academically-qualified, internationally-experienced adjunct members who are normally working in their professional fields, thus ensuring not only a theoretical approach but also hands-on pragmatism and extensive business experience.

Q (b). How important is it for MBA faculty to have 'real-world' experience?

It is a must, not an option. As faculty members are active professionally, they are abreast of trends and innovations within their specialist area and are able to enrich their courses with up-to-date practical examples and chair discussions effectively. They are also vital for input into curricula and program issues.

Q (a). What advantages does this bring to the MBA experience?

Alumni feedback indicates that it is, indeed, the international, practical working environment and transfer opportunities which give them a competitive advantage in the workplace.

Q (b). How important is it for MBA students to graduate with a global perspective?

Again, this is not an option, but an imperative. Value chains tend to be international, competitors are international; thus a global perspective is a basis for understanding industry and market dynamics. The reasons for a global perspective are numerous, not least the need to understand people and to understand different perspectives; which is why EU ensures an international background in its student body, faculty and staff.

Q. The MBA market is fast-paced, experiencing the frequent addition of new program offerings, developments in technology and increasing demands for ROI from students. How will European University ensure that it continues to meet these challenges?

The key answer to this goes across industries and organizations; to be continually aware of your environment and plan ahead. In practical terms, it means we listen and reflect on input from all stakeholders: our board of advisors; our alumni and students; our faculty members; and our communities. Constant monitoring of our environment and understanding industry needs are essential, reviewing and updating program content and delivery styles are vital; we are training our students to face business challenges, therefore it is our duty to be a role model.