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Gepubliceerd op: 26 juni 2018
Organisatie: EU Business School

EU Business School: Bringing Business to Life

While business education is generally associated with white boards, textbooks and lectures, business schools have realized the importance of innovation, entrepreneurship and creativity in recent years. It is no longer enough to teach theory alone; business schools need to stay ahead of the curve and adapt their curricula to meet emerging trends, also considering the impact of factors on the world economy such as globalization and sustainability.

Leading the field in experiential business education, EU Business School (EU) has developed adynamic, multi-faceted learning experience that combines hands-on participation, company visits, study tours and inspirational guest speaker events to equip students with the skills necessary to succeed in today's rapidly evolving business world.

EU invites major players in the business world to give conferences at EU. These sessions stimulate students' curiosity, deliver detailed information on modern business practices and offer practical, informed opinions on current events.

As part of this series of guest speaker sessions, EU Barcelona invited two prestigious names to speak to students this winter. From contrasting spheres of business, Montreux Jazz Festival CEO Mathieu Jaton and Nestlé chairman Paul Bulcke captivated students and guests with their success stories.

At the beginning of November, music maestro Mathieu Jaton spoke to an audience of EU Barcelona students and distinguished guests at Cosmo- } Caixa, providing an insight into one of the world's most celebrated music festivals.

Originally founded by Claude Nobs in 1967 as a pure jazz festival, the Montreux Jazz Festival has evolved into an eclectic music event, although jazz remains at its core. Over the years, it has featured the likes of Led Zepplin, Eric Clapton, Quincy Jones, Nina Simone, Marvin Gaye and David Bowie, to name just a few.

Through the festival story, Jaton gave students an insight into how to create a compelling, authentic brand, through perseverance, drive, passion and a desire to put people first. It was this human-centered approach to business, together with the fascinating history of the festival that struck a chord with the students.

Speaking about the qualities that Mr. Jaton embodies and his influence on the students at EU, Managing Director and Vice-President of EU Business School, Carl Craen, said "Today, the Montreux Jazz Festival is one of the biggest jazz festivals in the world. Mr. Jaton has been working with some of the most important performers in music, cultivating a certain philosophy, a personal touch. With vision, drive and passion, the goals that he has reached through the festival have been immense. It was an honor to welcome him here and I have no doubt

that he made a huge impact on our students, faculty and special guests". Later in November, EU welcome the chairman of Nestlé, Paul Bulcke, and Peter Vanham, Media Lead at the World Economic Forum and author of 'Before I was CEO' (2016) for an enlightening business conference. Mr. Bulcke delivered an engaging presentation on his career, Nestlé's purpose to enhance quality of life and contribute to a healthier future, its values rooted in respect, and how to navigate today's VUCA (volatile, uncertain, complex and ambiguous) world. During his presentation, Mr. Bulcke spoke about how Nestlé's purpose and values have remained the same over the last 150 years and how they are still driving everything the company does today. "We are committed to enhancing quality of life and contributing to a healthier future. This is our purpose. That is why we exist," he said.

Peter Vanham then joined Mr. Bulcke on stage to question him more deeply about his business career, his experience living in Latin America, his personal motivation and his family values.

Guests also had the opportunity to put their questions to Mr. Bulcke in an insightful question and answer session. He offered some inspirational advice to EU students, highlighting the importance of gaining new experiences, learning about new cultures and languages, and enjoying every moment of the journey. "Your career is a marathon, not a sprint. Always keep time in perspective," advised Mr. Bulcke.

In addition to learning from established global business leaders, witnessing a successful business in motion is an invaluable learning experience. Students at EU have enjoyed visits to renowned companies all over the world, broadening their understanding of what it takes to be successful in business and giving them a firsthand view of a company in motion.

EU students and alumni visited the state of the art offices at Bloomberg, one of the world's largest financial software, data and media companies at their offices in London. Students discussed automation of work and impact of media in the 21st century.

It's also important that a business education involves students in discussions concerning the future. As tomorrow's business leaders, students at top business schools need to be engaged in dialogue that cultivates understanding, passion, knowledge and drive to shape the business world in a positive way. Sustainability in business is crucial for the future of the planet and it is therefore a fundamental requirement that the next generation of business elite are prepared to embrace the change.

In Geneva, EU students participated in a conference at the United Nations headquarters, organized by the UN, the International Institute for Democracy and the Kofi Annan Foundation. This prestigious event was organized to officially launch International IDEA's Global State of Democracy Report - a comprehensive report which examines and analyzes the global state of democracy and offers recommendations to protect against threats and challenges to democracy.

Meanwhile, in Munich, EU organized its first international conference on electric mobility in collaboration with the International Association of Public Transport (UITP). In line with its goal to bring innovative and thought-provoking conferences to its students, EU invited leading industry experts, authorities and academics to this world-class conference that was a resounding success: 100 participants actively debated the future of this emerging field, which promises to revolutionize many different facets of society, from transport and energy to employment and technology and everything in between. The many benefits and challenges were discussed in round table sessions, keynote speaker presentations and speed chats throughout this illuminating, two-day event.

The conference was the first initiative undertaken jointly by both organizations after signing a Memorandum of Understanding (MoU) earlier this year, the aim of which is to promote educational programs, skills and share expert knowledge in the public transport sector.

Mr. Luc Craen, Vice-President of EU Business School said, "we are delighted to have brought so many experts and keen minds together at our first electric mobility conference. Through this event, we have opened the eyes of our students and exposed them to trends in a key sector. This forms part of our experiential learning experience which prepares students for success in their future careers".

Through these diverse activities and events, students are exposed to authentic business situations and have the opportunity to apply their knowledge and conceptual understanding of business. This brand of experiential education gives students an insight into real-world business practices, offering immersive experiences that truly bring business to life.